The 11 Rules to Deliver Product Content That Sells

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By Salsify - 10/19/2017

One in three consumers buys a different product online than originally intended because competing brands had better information! That’s the power of great product content.

From years of experience working with top global brands, experts at Salsify have crafted these 11 rules for product content that will help get consumers clicking your "Buy" button.

These 11 rules will show you how to:

  • Get the “right” product page content
  • Ensure your product content is accurate
  • Optimize your content for SEO
  • Make your content the most competitive


Salsify is the product experience management platform for thousands of brands and retailers worldwide.