Digital Marketing

Given that Amazon is extremely shopper-focused and has shown tremendous resilience in placing big bets, consumer goods manufacturers don’t have a choice.

A new product line introduces children to coding through a free app that lets them bring five LEGO creations to life.

As technology continues to drive increased consumer expectations of retailers, Sam’s Club found an opportunity to both satisfy its members and boost revenue by leveraging its unique data capabilities.

Former P&G executive Walter previews key issues to be discussed at the upcoming Path to Purchase Expo symposium on e-commerce.

The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times.

The Digital Shopper Marketing Landscape 2017 identifies hundreds of digital solution providers along the path to purchase.

The packaged foods maker is looking to drive sales through digital content by launching an online destination for consumers who need dinner ideas.

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of technology.