Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.
Campbell Soup Co. gave a nod to healthier living and marketing transparency this month by launching a new line of ready-to-serve soups called Well Yes!
HarperCollins Christian Publishing began testing a new marketing channel this month by providing daily inspirational messages through the Amazon Alexa "intelligent assistant" voice control system.
Mondelez International’s Oreo is piloting a more flexible, agile supply chain model this holiday season that lets it have more direct interaction with shoppers.
Sneaker IQ went up a few notches as Under Armour unveiled UA Record Equipped running shoes with automatic tracking capabilities and pre-workout data on muscular fatigue.
Best Buy teamed with Microsoft Corp. this holiday season to stock an exclusive blue-colored SKU of the manufacturer's new Xbox One wireless video game controller.
Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.
A new study finds that 2017 will be a turning point in the customer experience, as brand marketers look to connect, streamline and measure the online/offline journey in unprecedented ways.
