Digital Marketing

Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes.

While Amazon excelled in engagement, Target and Nike did a particularly good job of co-creating content.

Consumer goods companies can use the search engine for real-time marketing and competitive advantage.

The recent online consumer survey also reveals that clothing, electronics, gift cards, toys and video games will be the top five items purchased this holiday season.