Digital Marketing

Shopper Marketing for E-Commerce Course Available

Online course examines the critical role that shopper marketing plays in driving e-commerce success.
M&M's Lays Down a Marketing Beat

Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.
Activia Empowers Women, Inside and Out

Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."
Embracing Digital Transformation
Mondelez Launches SmartLabel App

Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.
Ivyrevel, Google Turn Smartphones into Dress Designers

Digital fashion house Ivyrevel is introducing custom-made fashion for everyone — with designs made by the shopper's smartphone.
K’NEX Celebrates 25 Years with a New Look

K’NEX Brands celebrates its 25th anniversary by introducing a new look and feel to the brand including a refreshed logo, tagline, website and package design.
Report: E-Commerce Impacts In-Store Displays

The rise of e-commerce is influencing the retail marketing strategies of many consumer goods companies, according to the "Shopper Marketing Trends Report 2017."

CG Marketers Like Retailer Websites (Apps, Not So Much)