Frito-Lay's Tostitos brand is building marketing momentum for the Super Bowl by introducing limited-edition packaging that presents a warning to game day snackers who have alcohol on their breath.
CGT is accepting speaking proposals from dynamic consumer goods sales and marketing executives for the 2017 Consumer Goods Sales & Marketing Summit taking place June 5-7 in New York City.
Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.
Campbell Soup Co. gave a nod to healthier living and marketing transparency this month by launching a new line of ready-to-serve soups called Well Yes!
HarperCollins Christian Publishing began testing a new marketing channel this month by providing daily inspirational messages through the Amazon Alexa "intelligent assistant" voice control system.
