Digital Marketing

These seven consumer goods companies outpaced the competition through equal parts acquisition and innovation.

A new study finds that 2017 will be a turning point in the customer experience, as brand marketers look to connect, streamline and measure the online/offline journey in unprecedented ways.

Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.

Kellogg Co.'s Bear Naked Custom conducted the first successful integration of IBM’s Chef Watson into a consumer-facing website.

As they head into 2017, are consumer brands thinking about how their product offerings contribute to grocery shoppers’ positive experiences?

Uber has collaborated with Walt Disney Co. on a marketing activation that transforms the car-service company's user app into a themed Rogue One: A Star Wars Story experience.

Purina Animal Nutrition LLC expanded its alignment with CRM company Salesforce in an effort to enhance its sales and marketing efforts.

Unilever recently unveiled new "anti-marks" antiperspirant technology aimed at preventing white marks on dark clothes and yellow stains on white clothes.