Identity marketing is a new-ish term for a very old concept. Branding the process of managing and influencing how a product or business is perceived by potential consumers is the foundation of identity marketing,which is based on these five central principles.
IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.
Launching brand strategies and new products require a deep understanding of people, their needs and desires. Traditionally, market researchers have relied on asking people questions to get this information, but here Michelle Adams, Ph.D. of Marketing Brainology dives into the technology that can help.
So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.
Electrolux, which has pioneered home appliances for almost a century, has launched a new global competition, "Electrolux Ideas Lab: Let's bring healthy, home-cooked food to every dinner table."
