Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.
When Kellogg Co.s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences also to explore new and different tastes and flavors the company launched Bear Naked Custom Made Granola.
Themed around understanding the 365-consumer, the 2016 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.
Even though many recent headlines about millennials carry a negative tone, as this generation matures, its no secret that their impact as both consumers and employees is being strongly felt, particularly by traditional consumer goods organizations.
Packaging Corp. of America (PCA), Lake Forest, Illinois, has entered into a definitive agreement to acquire nearly all of the assets of Hanover, Pennsylvania-based TimBar Packaging & Display for $386 million.
Using the power of Salesforce Marketing Cloud, Nestl Waters North America will leverage its new digital center to understand thousands of brand and topical conversations per month.
At its annual Investor Meeting, Campbell Soup Company outlined plans to build its digital and e-commerce; elevate transparency, diversify its health portfolio and expand in developing markets.
