Digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps will be created for a number of Mattel's iconic brands, including Barbie and Hot Wheels.
Brands owners have an incredible opportunity to capitalize on fashion-forward consumers by enabling them to purchase directly at the point of discovery.
For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness.
