Digital Marketing

For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness.

After market research reveals a wealth of opportunity for healthier alternatives, Talking Rain brand, Sparkling Ice, expands into the UK and Ireland.

Mondelez International brand launches a national collaboration in honor of its 115th anniversary, rewarding fans every day through the end of the year.

Identity marketing is a new-ish term for a very old concept. Branding the process of managing and influencing how a product or business is perceived by potential consumers is the foundation of identity marketing,which is based on these five central principles.

New interactive online digital catalog enhances consumer experience and engagement with the debut of Aerosoles new Fall 2016 Collections.

IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.

Launching brand strategies and new products require a deep understanding of people, their needs and desires. Traditionally, market researchers have relied on asking people questions to get this information, but here Michelle Adams, Ph.D. of Marketing Brainology dives into the technology that can help.

Arctic luxury apparel retailer Canada Goose announces a new chief product officer, chief marketing officer, and EVP of eCommerce, Stores and Strategy.