Allrecipes in-store beacon triggered experiences in Marcs grocery stores provide shoppers with personalized meal recommendations, opening up opportunities for brands to take advantage of hyper-local targeting.
Consumer products companies are presented with a challenging opportunity engaging with digital consumers in an environment where companies no longer drive the conversation. Consumers can get what they want, when and how they want it. Find out how to deliver on these meaningful experiences to better connect with todays consumers.
This year's class of Visionaries does not disappoint. Whether focused on supply chain, analytics, sales and marketing, or innovation, the insights these leaders share on the pages to come are invaluable. CGT is proud to present 11 movers and shakers who are making a major impression on the industry, starting with a retail visionary most recently from Walmart.
Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.
