New Algebra of Joint Business PlanningKantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns. Clorox Brings In New Agency PartnersAfter Clorox and DDB separate, the company has found two new creative agencies to further its digital transformation. Two Companies Partner to Meet Consumer Demand for Transparency The companies come together to provide a solution to help brands meet consumer demand for transparency of food information. PepsiCo's Gatorade Confirms Innovations for Athletes Discover how Gatorade's Gx ecosystem combines newly designed equipment and real-time biometric technologies to provide fueling recommendations specific to an individual athlete. Mondelez India Launches Cadbury Bournvita Biscuits Mondelez India Foods Private Limited expands its portfolio with a product targeting the morning segment. IBM Chef Watson Powers Bear Naked's New Customized Granola Bear Naked is first consumer brand to offer Chef Watson-inspired foods for its new granola experience. Find out what this means for consumers. Solution Provider News: May 2016 IRI, Chicago, recently launched IRI Lift, a real-time digital advertising solution that measures offline sales lift. Heineken's New Recyclable Keg Seals Freshness In Discover how Heineken's new BrewLock technology ensures beer never mixes with outside air, carbon dioxide and mixed gases. Solution Provider News: April 2016 TimBar Packaging & Display, Hanover, Pennsylvania, will now incorporate the Shelfbucks platform into its customer point-of-purchase (P-O-P) displays. Dove and Twitter Launch New Tech Tool to Analyze Tweets Dove and Twitter launch a new technology that analyzes tweets about appearance to help realize the emotional effect of online words. First Previous 115 116 117 118 119 Next Last