Digital Marketing

New Partners Deliver Digital Shopper Solution. News America Marketing, New York, has partnered with Boston-based programmatic advertising solution provider OwnerIQ on the release of a new product the two companies say is a powerful combination of geo-scoring and shopper data that is unique in the industry. 

Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.

The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.

Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.

Seafood company Gorton's announces a commitment to simplify ingredients for all of the brand's items by the end of 2017. Find out how else the list of ingredients will change.

OREO Colorfilled allows shoppers to personalize OREO cookie wrappers this holiday season, supporting Mondelez International's Strategy to Grow E-Commerce Revenues to $1 billion by 2020.

Crocs' global e-commerce business grew globally in its third quarter, despite inventory and supply chain issues. Find out what's boosting this footwear retailer's online presence and its five initiatives to improve supply chain performance.

Demographic trends such as an increase in multicultural families and smaller households are influencing how America bakes.