Digital Marketing

Discover how Gatorade's Gx ecosystem combines newly designed equipment and real-time biometric technologies to provide fueling recommendations specific to an individual athlete.

Bear Naked is first consumer brand to offer Chef Watson-inspired foods for its new granola experience. Find out what this means for consumers.

IRI, Chicago, recently launched IRI Lift, a real-time digital advertising solution that measures offline sales lift. 

Mondelez India Foods Private Limited expands its portfolio with a product targeting the morning segment.

Discover how Heineken's new BrewLock technology ensures beer never mixes with outside air, carbon dioxide and mixed gases.

TimBar Packaging & Display, Hanover, Pennsylvania, will now incorporate the Shelfbucks platform into its customer point-of-purchase (P-O-P) displays.

Dove and Twitter launch a new technology that analyzes tweets about appearance to help realize the emotional effect of online words.

CGT asks Justin Honaman, SVP Digital Solutions at Moxie USA, to unveil his predictions for trends in sales and marketing.