Digital Marketing

Adweek spoke with Pepsi CMO Seth Kaufman and Frito-Lay CMO Ram Krishnan about what the brand has in store for Super Bowl 50.

Starbucks will double its digital investment in 2016. Find out what four key digital initiatives the global giant has planned and how its digitally focused strategy will redefine the customer experience.

CPG experts weigh in on whether the shopping list is still king for food shoppers and marketers, and the answer is yes – sort of.

WestRock Co., Norcross, Georgia, has agreed to acquire Cenveo Packaging, a provider of folded carton and litho-laminated display packaging solutions. 

CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.

Find out how Panera Bread has changed up its entire U.S. bakery-cafe soup menu.

With urbanization a growing trend around the world, theres a new form of segmentation that allows companies to act locally without losing large-scale delivery. Using a city archetype approach can enable companies to capture these opportunities without adding complexity or cost.

Zero-based budgeting is lately all the rage in consumer goods. Instead of assuming every departments budget should be exactly the same as it was last period plus or minus some incremental adjustments, the default assumption is that each department should budget for everything that they invest in from a zero base.One example of where this philosophy should be applied is in trade promotions.