P&G Selects Omnicom for NA Media Buying, Planning
According to an article by The Wall Street Journal, Procter & Gamble (P&G), the biggest advertising spender in the world, is moving the lion's share of its media-buying and planning account in North America to Omnicom Group, concluding one of the most high-profile media reviews of the year.
“What we’re trying to do is find the best partner to help us really innovate in media and reach and attract more users to our brands with better precision and also greater efficiency,” said P&G Global Brand Officer Marc Pritchard in an interview.
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“What we’re trying to do is find the best partner to help us really innovate in media and reach and attract more users to our brands with better precision and also greater efficiency,” said P&G Global Brand Officer Marc Pritchard in an interview.
Click here to read the full story.