IBM Chef Watson Powers Bear Naked's New Customized Granola
Bear Naked's new granola is the next thing in customized food. The consumer goods company's new Bear Naked Custom Made Granola is powered by IBM Chef Watson and is the first consumer brand to offer Chef Watson-inspired foods.
Consumers can visit BearNakedCustom.com and select from more than 50 unique ingredients to create their own blend. IBM's Chef Watson will customize granola combinations based on consumers' personal flavor preferences. Each time a consumer selects a base granola, Chef Watson sifts through thousands of possible flavor pairings to suggest as a match for the shopper's taste.
To build out the Bear Naked Custom Made Granola experience, Bear Naked's team searched high and low for ingredients. BearNakedCustom.com features a massive selection of ingredients that range from jalapeos and olives to pomegranate and hemp seeds. Each ingredient is also 100 percent Non-GMO Project Verified and thoughtfully sourced. The Red Sea Salt, for instance, is a traditional Hawaiian-style sea salt that is enriched with purified red alaea clay straight from Kauai. And the freeze dried cinnamon apples come from Smeltzer Orchard Company, a family owned farm in Frankfort, Michigan that has been producing fruit for six generations.
In addition to creating custom granola with Chef Watson, consumers can also choose from three chef-inspired blends featuring delicious chunks of nature and bold flavors, including Chocolate Strawberry Jalapeo (a sweet and spicy combination) Olive You, Kale (a Mediterranean inspired blend), and Michigan Farms (a blend celebrating the great fruit farms of Michigan).
To complete the Custom Made Granola experience, shoppers name their blend and choose a unique bear illustration for the packaging. Bear Naked will then deliver it.
Consumers can visit BearNakedCustom.com and select from more than 50 unique ingredients to create their own blend. IBM's Chef Watson will customize granola combinations based on consumers' personal flavor preferences. Each time a consumer selects a base granola, Chef Watson sifts through thousands of possible flavor pairings to suggest as a match for the shopper's taste.
To build out the Bear Naked Custom Made Granola experience, Bear Naked's team searched high and low for ingredients. BearNakedCustom.com features a massive selection of ingredients that range from jalapeos and olives to pomegranate and hemp seeds. Each ingredient is also 100 percent Non-GMO Project Verified and thoughtfully sourced. The Red Sea Salt, for instance, is a traditional Hawaiian-style sea salt that is enriched with purified red alaea clay straight from Kauai. And the freeze dried cinnamon apples come from Smeltzer Orchard Company, a family owned farm in Frankfort, Michigan that has been producing fruit for six generations.
In addition to creating custom granola with Chef Watson, consumers can also choose from three chef-inspired blends featuring delicious chunks of nature and bold flavors, including Chocolate Strawberry Jalapeo (a sweet and spicy combination) Olive You, Kale (a Mediterranean inspired blend), and Michigan Farms (a blend celebrating the great fruit farms of Michigan).
To complete the Custom Made Granola experience, shoppers name their blend and choose a unique bear illustration for the packaging. Bear Naked will then deliver it.