Two Companies Partner to Meet Consumer Demand for Transparency

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Two Companies Partner to Meet Consumer Demand for Transparency

By CGT Staff - 04/22/2016
Multi-enterprise product information network 1WorldSync and Label Insight, a provider of SaaS data solutions, announce they have partnered to provide a solution to help brands meet consumer demand for transparency of food information through the SmartLabel initiative.   
 
Led by the Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI), SmartLabel is a consumer transparency initiative committed to building trust with consumers by providing comprehensive product information in an easy, standardized and accessible digital format.
 
The joint SmartLabel  solution brings together Label Insight’s ability to enable data generation, transformation and enrichment with 1WorldSync’s platform for executing complex data governance strategies and disseminating product information globally. Combining these assets, 1WorldSync and Label Insight deliver a SmartLabel solution with tools for freely sharing detailed product information with today’s connected consumers.
 
Label Insight offers food data, analyzing 15,000 attributes -- such as nutrients and allergens -- per product. This deep level of attribution allows the company to automatically map required and voluntary SmartLabel attributes, helping organizations implement SmartLabel in a matter of days.
 
1WorldSync’s Product Information Cloud provides transparency and compliance solutions for all trading partners, with sustainable product-information-exchange mechanisms for global commerce and regulatory compliance initiatives like SmartLabel.  The new SmartLabel solution is part of the company’s full suite of transparency and compliance product information solutions, offering customers the ability to capture, enrich, manage and distribute on a global basis, with local expertise and implementation.