New Algebra of Joint Business PlanningKantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns. The Shifting Consumer Value EquationThis month, CGT talks to Deloitte Consulting Partner, Jack Ringquist, who shares key takeaways from a recent study that Deloitte, in partnership with FMI and GMA, conducted on how companies can capitalize on the shifting consumer value equation. Cola Throwback Pepsi adds 1893 from the Makers of Pepsi-Cola to its lineup. Beneath the Surface CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. Positivity is Beautiful Dove and Twitter launch a new tech tool to analyze tweets. Clorox Brings In New Agency Partners After Clorox and DDB separate, the company has found two new creative agencies to further its digital transformation. Two Companies Partner to Meet Consumer Demand for Transparency The companies come together to provide a solution to help brands meet consumer demand for transparency of food information. PepsiCo's Gatorade Confirms Innovations for Athletes Discover how Gatorade's Gx ecosystem combines newly designed equipment and real-time biometric technologies to provide fueling recommendations specific to an individual athlete. Solution Provider News: May 2016 IRI, Chicago, recently launched IRI Lift, a real-time digital advertising solution that measures offline sales lift. Mondelez India Launches Cadbury Bournvita Biscuits Mondelez India Foods Private Limited expands its portfolio with a product targeting the morning segment. First Previous 110 111 112 113 114 Next Last
