Packaging Corp. of America (PCA), Lake Forest, Illinois, has entered into a definitive agreement to acquire nearly all of the assets of Hanover, Pennsylvania-based TimBar Packaging & Display for $386 million.
Using the power of Salesforce Marketing Cloud, Nestl Waters North America will leverage its new digital center to understand thousands of brand and topical conversations per month.
At its annual Investor Meeting, Campbell Soup Company outlined plans to build its digital and e-commerce; elevate transparency, diversify its health portfolio and expand in developing markets.
Amazon's second go at its manufactured holiday, Prime Day, obliterated its single-day sales from last year. Customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S. during the second annual Prime Day, which was the biggest day ever for Amazon.
Procter & Gamble Co. executives are focusing on how consumers buy, experimenting with steps such as one that it just launched in Atlanta called the Tide Wash Club, an online subscription service.
LaMotte will lead and oversee the brand's global marketing efforts and messaging across all product categories to continue to extend the reach and impact of KEEN across its retail channels and consumer fanbase.
Some wins for consumer goods companies include toys and shoes topping the list with more than two million purchased by members, and the most popular Amazon Dash Button brands purchased on Prime Day were Cascade, Charmin and Tide. Here are other highlights from Prime Day 24 hours later.
