Digital Marketing

Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth annual award honors the unique and powerful role of today’s marketing leaders in the increasingly competitive consumer goods industry.

Marketo, Inc. has rolled out a new solution that the company claims is the industry's first "marketing technology accelerator."

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.

Three simple ways to make your CPG brand stand out.

With consumers increasingly buying products "anywhere, any time," brands and retailers must deliver engaging experiences that capture their attention before, during, and after the physical shopping experience.

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

Consumer goods companies are struggling to keep up with the data-driven market leaders.

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.