SodaStream Fruit Drops Hits Retail Stores

SodaStream International has made its Fruit Drops flavor essences nationally availability at retail.

The move comes after SodaStream's entire line of natural unsweetened essences sold out just two weeks after being introduced on the brand's website.

The Fruit Drops flavored SKUs are all-natural, preservative-free, contain zero calories and naturally enhance ordinary tap water to make make sparkling water through the SodaStream machine. The Fruit Drop essence line aims to fulfill consumer demand for natural flavors.

The product line now available at retailers such as Target and Bed Bath & Beyond encompasses five flavors: lemon, lime, raspberry, orange, and mango. The products are packaged in 40-milliliter glass bottles that can flavor up to 20 liters (up to 80 servings) of sparkling water .

"SodaStream is on a mission to make water exciting for millions of consumers around the world," said Matti Yahav, vice president of global marketing. "Fruit Drops is our first product that invites consumers to enhance ordinary water as well as fizzy water simply by adding a twist of naturally flavored fruit essence."

"When we first released Fruit Drops on our online store, we sold out almost immediately," continued Yahav. "We are thrilled that the entire line is now available at our major retailers.”