RevTrax Partners With Cornell and UC-San Diego

New York-based RevTrax has collaborated with marketing researchers from Cornell University and the University of California-San Diego to conduct proprietary, multivariate studies testing the effects of promotional offers on the purchasing decisions of consumers for RevTrax brand partners. The studies are centered on behavioral economics, which refers to the discipline of applying cognitive psychology to the traditional models of economic decision-making. “Together, this combination of academic research and marketing technology has uncovered new behavioral aspects that favorably impact consumers’ choice beyond simply price-based offers,” RevTrax vice president of data science Neil Gandhi said in a media release.