Digital Marketing

With help from technology partner Quotient, the grocer is formalizing its data-driven digital partnerships with consumer product manufacturers.

HairSil will end limited-distribution deals with Walmart, Walgreens and Meijer to focus on e-commerce.

Albertsons Cos. and longtime partner Quotient Technology announced the launch of Albertsons Performance Media, powered by Quotient, which enables the retailer’s trading partners to leverage proprietary shopper data.

Walmart.com is now selling more than 150 meal kits and other food boxes. Will subscription services follow?

Named "Storeytelling," the joint solution "recaptures the essence of merchandising and product stories in creating compelling visual experiences, linking virtual reality to assortment planning and planogramming and ultimately enabling a mobile, augmented shopping reality for in-store,"

Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), which takes place March 12-14 in Chicago. Watch our promotional video.

State of Transformation: Making the pivot to digital.

Chobani's Peter McGuinness was recognized for his accomplishments in building brand strategy, marketing innovation, experiential programs, digital/social outreach, public relations and a media-grabbing retail cafe.