Breaktime Media Launches Click-to-Cart Offering

Boston-based Breaktime Media has launched a new click-to-cart offering that can be integrated into any of its campaigns for CPG clients. This product gives consumers the ability to digitally cart products with participating retailers in a single click within Breaktime promotional content. This function bypasses the need to visit separate product pages to find items and then place them in a cart, reducing the overall number of clicks. This technology currently works with Amazon, Walmart, Target and many more key e-commerce retailers, said Josh Ginsberg, Breaktime Media executive vice president.