Digital Marketing

The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven.

Best Buy is spotlighting its assortment of Dell Alienware PC gaming products with an out-of-this-world vendor shop.

Speedway encouraged shoppers to customize their coffee with a “Your Coffee, Your Way” contest. Speedy Rewards loyalty cardholders entered by sharing their coffee creation on a dedicated web page.

The move comes after SodaStream's entire line of natural unsweetened essences sold out just two weeks after being introduced on the brand's website.

P&G is billing its new deodorant brand as "the category leader in the direct-to-consumer space."

Becoming fully transparent about your products makes sound business sense — and not just because it satisfies a growing consumer demand.