Marketing Tactics

These annual awards were presented to 41 consumer goods products showing that shoppers still crave innovations that make their lives easier, offer more value or are essential to livelihoods.

Based in Austria, the Women's Best brand targets female health and fitness enthusiasts, and places a strong emphasis on social media marketing.

Coach’s newest footwear collection brings in the celebrity New Yorkers to appeal to streetwear consumers.

Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season.

The former retail executive brings deep experience across consumer, retail, marketing, and e-commerce to the wine technology company.

The new line of grooming products is available after research reveals that 69% of consumers 18 to 34 years old believe companies should create more unisex personal care and beauty products.

The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed.