However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?
The acquisition brings together Influenster’s engaged consumer community with Bazaarvoice’s software and network of over 6,000 global brand and retailer websites.
The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.
By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.
Coca-Cola Co. will sell its water brand in aluminum cans and bottles as part of sustainable packaging initiatives the manufacturer is planning over the next year aimed at reducing plastic waste.
7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.
