The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.
In a unique showcase at this year's Consumer Goods Sales & Marketing Summit (CGSM), attendees will be able to experience a variety of cutting-edge digital technologies.
Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill.
However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?
