Marketing Tactics

P2PI announces its call for nominations for the 4th annual Women of Excellence Awards, recognizing female brand marketers, retailer and agency executives and solution providers.

Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing.

Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.

A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.