New Partnership Meshes Digital Promotion Platform with Performance-Based Content

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New Partnership Meshes Digital Promotion Platform with Performance-Based Content

04/06/2020
Inmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem.

Inmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem.

The partnership combines Inmar’s digital promotion platform with Ibotta’s performance-based promotional content. Under the agreement, Ibotta extends cash back offers capabilities to Inmar’s retailer network and platform, and Inmar becomes the exclusive provider for social influence services in Ibotta campaigns, tapping into its portfolio of influencer products and influencer community.

Inmar will continue to directly manage cash-back content for regulated products, including those in the adult beverage category. The companies will continue to invest in new technology to alleviate offers running concurrently, which Inmar cited as a recurring pain point for its CPG partners and retailers.

Inmar’s Innovator Ecosystem provides acceleration and innovation for clients by integrating technology, analytics and media companies from around the world with its technology solutions set.