Truwomen's Plant-Based Protein Bars Coming to Target

Truwomen is bringing its plant-based protein bars to its targeted women consumers at … Target.

Trubars, part of what the Denver-based company calls “indulgent nutrition,” are geared toward women and come in three flavors: Oh Oh Cookie Dough, Saltylicious Almond Love and Smother Fudger Peanut Butter.

The gluten-free and vegan snacks will be sold in four-packs for $8.99 at 453 U.S. Target stores and at Target.com.

Stephanie Pyatt, Truwomen founder, said bringing the products to its core demographic at Target is a huge opportunity for the small business.

Grocery sales of plant-based foods that directly replace animal products have grown 29% in the last two years, to $5 billion, according to March 2020 data from SPINS conducted on behalf of The Good Food Institute.