Marketing Tactics

​​​​​​​Deb Monahan officially joined GSK Consumer Healthcare in 2015 as part of the Novartis-GSK Joint Venture and has led the U.S. shopper insights capability at the company since then.

More than ever, brands must continually keep up with technology to stay close to consumers.

A comparison chart of 26 leading companies providing solutions for the collection, analysis and distribution of critical business data.

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.

As private label penetration grows, national brands should consider unique loyalty-building programs

In a unique showcase at this year's Consumer Goods Sales & Marketing Summit (CGSM), attendees will be able to experience a variety of cutting-edge digital technologies.