Marketing Tactics

The acquisition strengthens Quotient's targeted digital media platform and accelerates development of its self-service platform.

The brand's new at-home LED whitening device promises to turn teeth six shades whiter in 10 days. 

Rainn Wilson of The Office will share the story behind his career and the business he co-founded in a keynote address at the Path to Purchase Expo in Chicago.

Program spotlighting limited-edition Oreo cookies drives sales at Target.

He has nearly 30 years of experience in media, marketing and global operations.

Path to Purchase Institute’s editors reviewed the ranks of exhibitors and sponsors at this year’s Path to Purchase Expo to curate this special list of innovations that will be demoed, displayed and available for evaluation.

Quotient’s Ahalogy brand unveiled Rising Keywords, a social media feature for its Muse platform that predicts future trends on social platforms.

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.