Marketing Tactics

For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor.

P&G is focused on its consumer brands that deliver on its ‘Ambition 2030’ goals, which include advancements in recycling, driving a circular economy, and promoting responsible consumption.

Marketing tech provider Aki Technologies has developed its first division dedicated solely to consumer packaged goods.

Brandless, the DTC consumer goods company that flew its flag on generic branding and packaging, ceased operations this week.

These annual awards were presented to 41 consumer goods products showing that shoppers still crave innovations that make their lives easier, offer more value or are essential to livelihoods.

Coach’s newest footwear collection brings in the celebrity New Yorkers to appeal to streetwear consumers.

Based in Austria, the Women's Best brand targets female health and fitness enthusiasts, and places a strong emphasis on social media marketing.