The redesigned Kettle bags reduce the amount of plastic used by 43%.
Campbell Soup Company is moving forward with new packaging sustainability goals that increase circularity in order to reduce packaging waste.
The company has developed four goals addressing the packaging lifecycle that invest in recyclability, use of recycled content, and consumer education and infrastructure:
1. Transition 100% of packaging to recyclable or industrially compostable designs and materials by 2030.
2. Increase the use of post-consumer recycled content and incorporate 25% post-consumer recycled content into polyethylene terephthalate (PET) bottles by 2030.
3. Drive increases in recycling rates through standardized on-pack labeling by including the How2Recycle label on 100% of packaging by 2022. How2Recycle is a standardized labeling system — involving a coalition of brands that also includes Unilever, Amazon and Mattel — that communicates recycling instructions to the public. Its labels are already featured on some of Campbell’s products.
4. Expand access to recycling and advance the development of infrastructure to improve the collection and recycling of packaging by building and investing in partnerships with peers and industry groups.
“Delivering on the promise of our purpose through sustainability, real food and community support remains a key pillar of our strategic plan,” Roma McCaig, Campbell Soup vice president, corporate responsibility and sustainability, told CGT when asked about the challenges of focusing on sustainability during the COVID-19 health crisis. “During these challenging times, it is more important than ever that we continue to build a sustainable and resilient supply chain, while giving back to the communities that we call home.”
McCaig said that the company is especially leaning into the community connection element of the strategy by stepping up its support for COVID-19 relief efforts. In the last two months, it’s donated nearly $5 million in financial support and food, with a focus on the 33 hometowns in North America where Campbell has operations.
“Supporting the communities we call home is core to who we are, and we’ll continue to work with our partners to assist them during this time of unprecedented need,” she said.
These four new goals align with previous efforts the company has made to improve its packaging circularity, including switching the shrink sleeve labels of its V8 V-Fusion and V8 Blends bottles to wrap labels — enabling them to be more easily sorted and recycled in municipal recycling processes.
The company’s Kettle Brand also redesigned its chip bags last year (shown above) to reduce the amount of plastic used by 43%.
Headquartered in Camden, NJ, Campbell Soup Company is No. 63 on the CGT Top 100 Consumer Goods Companies of 2019 list. It counts such brands as Pepperidge Farm, Goldfish, Kettle Brand and Pop Secret under its umbrella.
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