Mobile rewards and payments provider Ibotta is teaming with consumer goods companies to raise awareness of paper waste.
Timed around Earth Day on April 22, the company and a coalition of such CPG brands as Nestle, Danone, Clif and Honest Company are partnering with Trees for the Future for a month-long event.
Over 37,000 trees are wasted each day on unused paper coupons, according to Ibotta. To help offset this environmental impact, the company is partnering with Trees for the Future to plant up to 1 million trees during a month-long sustainability campaign that began on April 14.
Progress will be tracked in real time on Ibotta website, where it will also amplify cash-back offers and promotions for its CG partners. This includes American Licorice Company, Ban Deodorant, Clif Bar, Danone, Edgewell Personal Care, Elmhurst, Honest Company, John Frieda Hair Care, Eat Just, Luvo, Nestle, New Belgium Brewing, Pacific Foods, Perfect Snacks, Post Consumer Brands, Rosina Foods, RXBar, Similasan, Trans-Ocean and Two Good.
These partners have committed to reduce or eliminate paper couponing by 2021.
“New Belgium believes in honoring nature at every turn of the business and we're thrilled to partner with another thoughtful company like Ibotta,” said Katie Wallace, New Belgium Brewing director of social and environmental impact. “Among their many environmental benefits, healthy forests are some of our favorite playgrounds and they provide essential water for beer. By using electronic offers and planting more trees, we can preserve our forests for adventure, celebration, and to sustain life. Cheers to that!"
“Forests help clean our air and water, provide habitat for wildlife, support a healthy climate, and so much more,” said a Clif Bar spokesperson. “Today, wildfires, drought, and other climate change — related impacts have put forests at risk. That's why Clif Bar is on a mission to plant 1 million trees by 2025 and partnering with Ibotta and other groups to support critical tree planting programs. Working together, we believe that one day soon we'll all breathe a whole lot easier.”