McCormick Website Crashes from Fiery Demand

McCormick’s new flavor was even too hot for Twitter.

The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed.

The hot sauce sold out in about 30 minutes, a McCormick spokeswoman told CGT, receiving such a warm welcome that the Old Bay brand's Twitter account tweeted in jest that it may have broken the Internet.