Vitamin Shoppe Becomes Exclusive U.S. Distributor of Women’s Best

The Vitamin Shoppe has become the exclusive U.S. retailer of the global Women's Best brand, carrying the sports nutrition products in all 750 locations of The Vitamin Shoppe and Super Supplements stores, and online at Vitaminshoppe.com.

Based in Austria, the Women's Best brand targets female health and fitness enthusiasts. The company places a strong emphasis on social media marketing and has over 3.8 million followers across its own social media channels and 300 influencer partners and affiliates.

In total, Women's Best commands an audience of 100 million fans across its owned and influencer channels, reportedly reaching over 1.3 billion people on social media per year.

The brand is offered in more than  150 countries and includes a wide range of high-quality sports nutrition products, encompassing whey and vegan proteins, meal replacement shakes, pre-workout supplements, metabolism supplements, BCAAs, and collagen formulas. Women's Best protein bars, protein bites and dietary fiber will launch within The Vitamin Shoppe later this year.