Coach Taps JLo & Michael B. Jordan for CitySole Collection
Coach’s newest footwear collection brings in Jennifer Lopez and Michael B. Jordan to appeal to streetwear consumers.
The marketing campaign for the CitySole shoes includes both photographs of the celebrities and a series of short film vignettes featuring New Yorkers making their way through the city. It selected the pair in part because of their ties to New York City, where the company is based.
The shoes come in three sneaker styles:
CitySole Court: references classic basketball sneakers with a triangular toe box, pivot point on the outsole, and distinctive 3M seam taping.
CitySole Runner: draws from the silhouettes of running shoes, with a robust heel and grooved details for added traction.
CitySole Lowline: Coach's updated take on a classic low-top, designed as a versatile, minimalist sneaker that can be worn in any context.
They’re currently available now at Coach.com, Coach stores and Macy's. They’re also featured at a pop-up in Foot Locker's Times Square flagship location and a pop-up in Bloomingdale's 59th Street flagship store through March 1.