Product Innovation

Consumers Reveal Favorite New Products for 2020


Each year, Product of the Year — in collaboration with global research company Kantar — surveys 40,000 consumers in an attempt to find truly inventive products. This year, 41 winners have been recognized in their respective categories. 

The award recipients were revealed Thursday, Feb. 6, at the annual Product of the Year Awards Show at the Edison Ballroom in New York City. Many of the products on the full list are indicative of larger industry trends, for example:

  1. For the first time, two cannabidiol (CBD) products were winners in the health-and-wellness space — an emerging category in grocery stores and drug stores nationwide. 
  2. As more consumers consider and adopt plant-based diets, you'll also find plant-based meatless meatballs, veggie bowls and a number of private-label products also made the list.

Here are five of the 41 products making the list: 


Making perfectly fluffy pancakes just got even easier with Aunt Jemima Pancake on the Go. Simply add water, stir, and microwave for a pancake in a cup that you can enjoy anytime, anywhere. Available in Chocolate Chip and Buttermilk & Maple flavors.

Del Monte Foods Inc.

Del Monte Veggieful Bowls are so delicious, you’ll fall for veggies. These tasty bowls feature a blend of veggies, whole grains, and a savory sauce for a wholesome snack or meal. Flavors are Roasted Red Pepper, Garlic and Herb, Southwest Style Corn, and Asian Style Soy Sesame. Each bowl includes one full serving of vegetables and is a good source of fiber. Just mix, heat and eat for a perfect meal or snack.


Trident Vibes delivers on a refreshing sensation, unleashing a pop of intense flavor that refreshes your mouth. It's a unique experiential format that's juicy and sweet with a candy-like appeal, giving way to an effortless chew. The bold-taste experience products are Tropical Beat, Spearmint Rush and Peppermint Wave.


cbdMD’s Freeze Pain Relief combines the hot new thing in wellness – CBD – with the tried-and-true power of menthol in one convenient package.  The spill-free applicator can be taken anywhere to deliver targeted relief to stiff joints and muscles. The gel formula includes soothing aloe vera and tea tree oil to keep skin soft, as well as arnica, a traditional herb used for inflammation. Best of all, it includes non-GMO, THC-free CBD.

Procter & Gamble

Mr. Clean Magic Eraser Sheets have the power of the Magic Eraser in a disposable sheet. The sheets are thin and flexible to provide a heavy-duty clean in hard-to-reach places. Magic Eraser Sheets work with water alone to rid household surfaces of grease, grime and stubborn stains. The powerful Durafoam cleaning performance allows Mr. Clean Magic Eraser Sheets to be used as a multipurpose cleaner all around the house.

Many other well-known household consumer goods brands made the list with their latest new product innovations including Ferrero USA Inc., Henkel, ITW Global Brands, Pilot Corp. of America, RB, TTI Floor Care NA, Edgewell Personal Care, Bayer Consumer Health, and more. Click here for the full story and list covered on Progressive Grocer