Coravin Snags New CEO from New Balance

Global wine technology company Coravin, Inc., appoints Christopher Ladd as its chief executive officer. In his role, Ladd will leverage his deep experience across consumer, retail, marketing, and e-commerce to strengthen the Coravin brand. Frédéric Levy, who occupied the role since 2015, stepped down January 31, 2020.

"On behalf of everyone at Coravin, we thank Fred for his contributions to the company over the past five years," says Greg Lambrecht, Founder of Coravin. "As we look forward, we are thrilled to welcome Chris in the role of CEO. His passion, creativity, and proven track record of building world-class brands are invaluable as we continue to pursue strategic growth and progress on our mission to change the way the world drinks wine."

Ladd is based in Boston and brings experience from his successful career spanning more than twenty years with brands such as Crocs, Lululemon and New Balance. The majority of his experience has focused on digital, retail, e-commerce and marketing in addition to successfully scaling businesses globally. Moreover, he brings passion for wine and deep knowledge of the global digital consumer.

"As a wine enthusiast, I am so thrilled to join the Coravin team," says Ladd. "Combining my personal passion and a unique consumer offering creates an exciting opportunity. I look forward to learning more and working with the team to help change the way the world drinks wine."