Marketing Tactics

CGT looks at emerging technologies. This week: Cobbler Tech’s data aggregation software.

CGT looks at emerging technologies. This week: Digital Spaces' retail management solutions.

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

PepsiCo has entered into a definitive agreement to acquire Be & Cheery, one of the largest online snacks companies in China.

CEO Jeff Harmening said the company is “innovating in new product forms that command premium price points,” which includes a box of Morning Summit cereal priced for a cool $13.

For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor.

The apparel and footwear company’s filing with the Securities and Exchange Commission on Feb. 14 reports it plans to raise $100 million in common stock.

P&G is focused on its consumer brands that deliver on its ‘Ambition 2030’ goals, which include advancements in recycling, driving a circular economy, and promoting responsible consumption.