Tip of the Spear Technology: CrowdRelief

In a new showcase at the 2019 Path to Purchase Expo, attendees were able to test drive a variety of cutting-edge digital tools courtesy of technology commercializer i2i Labs.

These technologies were curated by CGT/Path to Purchase IQ and i2i for their ability to enhance consumer engagement, enliven the store environment or improve internal operations for manufacturers and/or retailers.

This video showcases CrowdRelief, a community aid platform that uses specialized apps to connect non-profits, national brands and private citizens to directly rebuild the lives of needy individuals affected by natural disasters by fulfilling their wish lists for supplies and household needs.