Marketing Tactics

The future of desserts is dairy-free, and Ben & Jerry’s is heeding the call.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

Catalina is partnering with Koupon to provide c-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.

Salsify and Snap36 entered into a partnership that enables brands to manage, capture and distribute 360-degree images with efficient affordable scale.

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.

A comparison chart of top vendors helping consumer goods companies develop the systems, tools, processes, assets and best practices they need to excel in the e-commerce arena.