Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

5/1/2018
Reflecting on the Retail and Consumer Goods Analytics Summit
CGT's editors provide a brief recap of the key themes and takeaways from our annual event, held in conjunction with RIS.

Peter Breen
4/30/2018
Blockchain’s Weakest Link? Interoperability
Now is the time for industry trading partners to tackle interoperability as a potential weak link in the development of breakthrough blockchain tools.

Peter Breen
4/26/2018
7-Eleven Builds Supply Chain Muscle Via JDA
A range of cloud-based solutions are designed to better manage inventory and streamline supply chain processes.

Peter Breen
4/23/2018
Peak Sports Debuts Latest 3D Printed Shoes
By using selective laser sintering technology and a more lightweight, flexible powder, China-based Peak is claiming “superior cushioning performance.”

Peter Breen
4/23/2018
P&G Acquires Merck’s German-Based OTC Brands
The deal will expand P&G's geographic scale, brand portfolio and category footprint in most of the world’s top 15 OTC markets.

Peter Breen
4/23/2018
Halo Top Leads IRI's 'New Product Pacesetters'
The upstart brand's success illustrates the growing influence of small product manufacturers on the consumer goods marketplace.

Peter Breen
4/11/2018
CGT April 2018: Thinking Small
CGT takes its annual look at "Standout SMBs" making a big impact on the industry and joins with RIS for the "Retail and Consumer Goods Analytics Study."

Peter Breen
4/4/2018
Retail and Consumer Goods Analytics Study 2018: May the Best Insights Win
CGT and sister brand RIS again join forces to examine how consumer goods companies and retailers are building up analytics capabilities to address a changing, consumer-driven world.

Peter Breen
4/3/2018
Haagen-Dazs Supports Honey Bees Virtually
Release of an educational VR experience examining the plight of bees coincides with the introduction of a new Honey Salted Caramel Almond flavor.

Peter Breen
4/3/2018
Three Ways Voice Can Build a 'Modern CPG'
Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.

Peter Breen