ARTICLES BY THIS AUTHOR
- 4/3/2018
Glenlivet Tries a Virtual Tasting Test
To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam. - 3/31/2018
Retail and Consumer Goods Analytics Study 2018: Overview
Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards - 3/28/2018
PepsiCo's Phillips to Keynote Retail and Consumer Goods Analytics Summit
SVP-Customer Supply Chain John Phillips will discuss cutting-edge technologies that are poised to disrupt the traditional retail and consumer goods industries and the potential they have for driving deeper understanding of the enterprise, the marketplace and the consumer. - 3/26/2018
Diageo Launches Alexa-Fueled Home Bar Assistant
The NLP-based “Happy Hour” skill acts as a home bartending assistant and party planner. - 3/26/2018
VF to Sell Nautica to Authentic Brands
The deal continues VF's efforts to reengineer the portfolio to focus on workwear and natural fiber apparel. - 3/22/2018
Salesforce Buys Mulesoft
The combined companies are positioned to accelerate the digital transformations of their respective clients. - 3/21/2018
Heineken Deploys Decernis Compliance Management Tool
The goal of the partnership is to gain efficiencies and reduce waste by streamlining the supplier documentation process. - 3/20/2018
Wagz Showcases New Dog Care App
The pet care brand's new “smart” dog collar helps owners monitor their pets in a variety of ways. - 3/20/2018
Hidden Valley Freshens Marketing with AllRecipes Deal
When Allrecipes members click on meal ideas requiring dips or salad dressing, Hidden Valley products can be added to their shopping carts for same-day delivery from AmazonFresh.