Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

4/3/2018
Glenlivet Tries a Virtual Tasting Test
To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam.

Peter Breen
3/31/2018
Retail and Consumer Goods Analytics Study 2018: Overview
Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards

Peter Breen
3/28/2018
PepsiCo's Phillips to Keynote Retail and Consumer Goods Analytics Summit
SVP-Customer Supply Chain John Phillips will discuss cutting-edge technologies that are poised to disrupt the traditional retail and consumer goods industries and the potential they have for driving deeper understanding of the enterprise, the marketplace and the consumer.

Peter Breen
3/26/2018
Diageo Launches Alexa-Fueled Home Bar Assistant
The NLP-based “Happy Hour” skill acts as a home bartending assistant and party planner.

Peter Breen
3/26/2018
VF to Sell Nautica to Authentic Brands
The deal continues VF's efforts to reengineer the portfolio to focus on workwear and natural fiber apparel.

Peter Breen
3/26/2018
Home Depot, Pinterest Expand 'Shop the Look’

Peter Breen
3/22/2018
Salesforce Buys Mulesoft
The combined companies are positioned to accelerate the digital transformations of their respective clients.

Peter Breen
3/21/2018
Heineken Deploys Decernis Compliance Management Tool
The goal of the partnership is to gain efficiencies and reduce waste by streamlining the supplier documentation process.

Peter Breen
3/20/2018
Wagz Showcases New Dog Care App
The pet care brand's new “smart” dog collar helps owners monitor their pets in a variety of ways.

Peter Breen
3/20/2018
Hidden Valley Freshens Marketing with AllRecipes Deal
When Allrecipes members click on meal ideas requiring dips or salad dressing, Hidden Valley products can be added to their shopping carts for same-day delivery from AmazonFresh.

Peter Breen