ARTICLES BY THIS AUTHOR
- 6/26/2018
Scenes from CGSM 2018
A visual overview of the Consumer Goods Sales & Marketing Summit 2018, held June 18-20 at the Roosevelt Hotel in New York. - 6/25/2018
Eight O’Clock Coffee Debuts Augmented Reality Game
"The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries. - 6/25/2018
'Women in Tech' Winners Honored by CGT, HCL Technologies
The inaugural awards program recognizes female professionals driving business transformation in the consumer goods industry. - 6/25/2018
J&J Brings Tech-Driven Startups to NYC
A new 30,000-square foot space is dedicated to “early stage” companies specializing in the biotech, pharmaceutical, medical device and health tech industries. - 6/25/2018
AB InBev Tries Blockchain-Bolstered Mobile Ads
By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency. - 6/24/2018
Menz & Gasser Taps Infor's Digital Chops
Menz & Gasser selected Infor technology to digitally transform its business by standardizing operations, driving new product development and improving supply chain performance. - 6/21/2018
New Innovation Index Rates Innovative Retail Tech Firms
The Retail Technology Innovation Index identifies innovative companies that are successfully advancing retailer businesses. - 6/19/2018
Aldo Optimizes Fulfillment Through Advanced Analytics
The footwear maker will employ advanced analytics from Celect across brands to optimize customer order fulfillment objectives. - 6/19/2018
CGT Names Gulin-Merle 'CMO of the Year'
Presented at the 2018 Consumer Goods Sales & Marketing Summit, CGT's fifth-annual award honors the critical need for technology-savvy leaders in an increasingly complex marketplace. - 6/17/2018
CGT June 2018: Companion Pieces
This year’s CGT “Visionaries” do a pretty good job illustrating all the industry changes discussed in our annual “Sales & Marketing Study.”