ARTICLES BY THIS AUTHOR
- 7/16/2018
Nike Concept Store Melds Digital, Physical Engagement
The brand's first "Live" store caters heavily to members of the NikePlus loyalty program, as well as to the local community. - 7/16/2018
Halo Top Dishes Out Free Pints Digitally
The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor. - 7/16/2018
New Samsung 'Care Center' Emphasizes Connectivity
The new facility is part of the company’s continued efforts to deliver exceptional technical services to the 71% of U.S households with a Samsung product. - 7/15/2018
Campbell’s Drives IT Transformation in the Cloud
The packaged foods giant is working to streamline workflows and drive efficiencies by utilizing the Microsoft Azure platform. - 7/15/2018
Campbell’s Names Palmieri Chief Marketing Officer
Former SC Johnson executive Diego Palmieri will lead marketing for U.S. meals and beverages. - 7/12/2018
PVH Launches Cross-Brand E-Commerce Platform
The centralized website will let consumers make purchases across brands through a single shopping bag. - 7/5/2018
CGSM 2018 Presentation Infographics
- 7/4/2018
DSI Reaches Certified Integration with SAP S/4HANA
DSI’s Digital Supply Chain Platform 9.0 is now certified for integration with SAP S/4Hana for both online and offline capabilities. - 7/1/2018
CGSM 2018 Overview: The Age of Innovation
Highlights from the agenda of the 15th annual Consumer Goods Sales & Marketing Summit - 6/28/2018
EnsembleIQ Acquires Drug Store News, Chain Store Age
In a deal with New York-based Lebhar Friedman, CGT's parent has acquired Drug Store News, Chain Store Age and Hardware and Building Supply Dealer magazines.