ARTICLES BY THIS AUTHOR
- 7/29/2018
Walmart Drives Digital Innovation in the Cloud
The retailing giant is partnering with Microsoft to accelerate its digital transformation to empower associates and improve the shopper experience. - 7/25/2018
Kind Snacks Drives DTC Ordering Program
The healthy snack maker will leverage OrderGroove to support product subscriptions and predictive text-to-reorder programs for DTC consumers. - 7/23/2018
SCJ Boosts Fragrance Disclosure Policy
The household products maker is the first CPG to globally disclose fragrance ingredients across its brand portfolio. - 7/23/2018
Study Says Private Grocery Brands Gaining Steam
More than two-thirds of consumers expect retailers to offer a strong assortment of private-level foods and beverages. - 7/23/2018
Giant Food Teams with CPGs on NBA-Related Sponsorship
The Ahold Delhaize chain has partnered with P&G, Nestlé and Chobani on a new basketball gaming sponsorship. - 7/22/2018
Social Storytelling: Improving Consumer Connection
Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines. - 7/22/2018
Pet Food Brand Manages Supply Chain with ReposiTrak
I and love and you hopes to boost enterprise performance with the solution provider's supply chain tools and MarketPlace community. - 7/19/2018
Volcom Creates Retail Efficiency with B2B Merchandising
Volcom has rolled out Plum River's Elastic Suite B2B digital merchandising platform to streamline procurement and drive efficiency. - 7/19/2018
Eversight Expands Offer Innovation Suite for CPGs
New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation. - 7/18/2018
Esko Acquires Blue Software
The acquisition will create an extended offering of product packaging development, management and execution efficiencies.