PVH Launches Cross-Brand E-Commerce Platform
PVH Corp. has launched stylebureau.com, an e-commerce platform that lets consumers shop across all of the labels in the company's Heritage Brands group.
“The PVH portfolio of brands is united in its mission to bring quality, ease and sophistication to daily life,” said Ken Duane, chief executive officer of Heritage Brands. “With the introduction of our new, multi-platform e-commerce site, those traits now extend to an intuitive, online purchasing experience.”
Created to provide an inspirational, seamless shopping experience, the StyleBureau e-shop curates men’s dress furnishings and accessories, offering products from PVH's Izod, Van Heusen and Eagle brands in addition to an assortment of dress shirts and ties under the Calvin Klein and Tommy Hilfiger names.
The e-shop also features a “tie match” tool that digitally coordinates the site’s 200-plus neckties with more than 100 dress shirt styles for effortless pairing. The website was built in partnership with design agency Firstborn.
Elsewhere, PVH recently initiated global participation in three sustainability initiatives: the Global Fashion Agenda, Fashion for Good and the Ellen MacArthur Foundation Make Fashion Circular initiative.
“These three organizations are all focused on innovation, collaboration and system change, which is the foundation of our corporate responsibility strategy,” says chief risk officer Melanie Steiner. “We are excited to work with other leading companies, innovators and stakeholders to support the move to a truly sustainable industry.”
The missions of these organizations aligns with PVH’s corporate responsibility strategy to create positive impact across its entire value chain.
PVH Corp. ranked 62nd on CGT's list of the Top 100 Consumer Goods Companies for 2017 with $8.2 billion in revenue.