Technology Innovation

No consumer goods startup better exemplifies the new marketplace.

The evolution toward an omnichannel marketplace is driving a revolution within the consumer goods supply chain, as companies rebuild their traditional practices in response to radically different consumer behavior. CGT examines the state of the consumer goods supply chain in this fifth-annual report.

Acquisition of five-year-old "ankle biter" Walker & Company further underscores the disruption that the digital age has wreaked on the men's grooming category.

Solutions from CPGToolBox are expected to help the toy maker transform the way its trade contracts and promotional spending are planned, managed and analyzed with retail partners around the world.  

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: smart product kiosk operator PopCom.

An AR-fueled app provides children with an ongoing variety of interactive and experiential play experiences and scenarios related to the brand’s physical products.

But the report from Retail Systems Research/JDA finds commonality in their unique approaches to unified commerce, informed insight, customer acquisition and the role of the physical store.

An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."