Path to Purchase Institute’s editors reviewed the ranks of exhibitors and sponsors at this year’s Path to Purchase Expo to curate this special list of innovations that will be demoed, displayed and available for evaluation.
The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.
The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.
In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.
The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.
