Research and Reports

There’s never been a better time for brands to rethink their online selling strategies. In the wake of major changes in the e-commerce industry, consumers continue to seek out their favorite brands on marketplaces. One of the best ways to reach these consumers is through e-commerce marketplaces. .

Learn how today's CPGs are leveraging technology to create a differentiated customer experience, where online marketplaces are playing a role, and where social commerce fits into all of this.

Enhance supply chain efficiencies and customer journeys with cloud-based AI applications

Discover how to drive customer engagement and loyalty at every touchpoint.

As the market evolves thanks to changing consumer habits, supply chain woes, inflation, and increased competition, CGs must alter their RGM approach. Benchmark your strategies and tactics against your peers and discover where the leaders are making big tech bets.

To understand the role and value of consumer data in today’s DTC models, CGT polled its audience to learn how technology is being implemented, the areas of opportunity, and where CGs are investing. Learn insights garnered from the findings, as well as market outlooks and success stories from both traditional CGs and digital natives.

Learn why establishing DTC relationships will be crucial for unlocking new opportunities, what CGs should be mindful of, and overcoming some of today's biggest obstacles.

Learn how consumer goods companies are making pricing decisions when relying upon historical data and behavior patterns is no longer a sure bet, and what the future of pricing and promotion innovation might look like.