Each wholesaler, distributor, and retailer follow their own point-of-sale (POS) system, which results in non-standardized data capture that renders the data useless or unreliable. It affects real-time visibility into sales performance across regions and products.
Companies thus require access to real-time harmonized data to enable end-to-end supply chain visibility across the ecosystem. This is where Demand Sensing can help. It enables global data acquisition and harmonization for better demand planning.
For instance, a leading multinational corporation with a global footprint in sports merchandising and apparel business, wanted to gain insights into their retailers’ POS and inventory position. Through demand sensing, they were able to power their growth strategy and increase demand visibility by 60%. Find out how in this comprehensive case study.