According to eMarketer, by 2024, 19.2% of all US retail spending will be via e-commerce. The pandemic accelerated the shift to online shopping, changing the way consumers shop and transforming the CPG market overnight.
Yet many CPGs face challenges in fulfilling demand, managing inventory, and optimizing marketing spend due to a lack of accurate, real-time data.
Hence, CPGs need to consolidate and harmonize data coming from disparate sources and convert the raw information into valuable insights to make better decisions and drive more effective e-commerce operations.
Read more to know how EdgeVerve’s TradeEdge Platform can transform your e-commerce operations and drive profitable growth.