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05/20/2021

The Secrets of DTC Success

graffiti on a wall

What’s the holy grail of DTC? Put simply: It's all about connecting the data.

A recent webinar digging into the consumer goods companies pivoting into direct-to-consumer explored the technologies, tools and tricks of the most successful brands, including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all.