Consumer Analytics

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: mobile ad tracker Location Sciences.

New Health Care/Self Care Center of Retail Excellence will combine dedicated Walgreens-experienced project managers and new category data analysts with the Chicago-based Menasha/Walgreens design team.

More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

Technology-based firm TABS Analytics has acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.