Consumer Analytics

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

Kao USA chose Quotient's Ahalogy to be the social media agency for the Jergens Skincare brand.

Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it.

Trax, a Singapore-based provider of computer vision and analytics solutions for retail, acquired U.S. shopping rewards app Shopkick.

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

To drive this customer experience initiative, the retailer partnered with Adobe to deliver seamless, personalized and connected health and wellness experiences for shoppers.

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools.